Apiary-backed MediaSense to acquire PwC’s UK Marketing & Media Owner Team

We are delighted to announce that global media advisor, MediaSense, has entered into an agreement to acquire PwC UK’s Marketing & Media Owner team. The acquisition will enhance MediaSense’s scale, capabilities and offering to clients, bringing PwC UK’s world-class client relationships and skilled and experienced team into the business.

In a rapidly evolving, increasingly complex data-driven industry, reliable and accurate measurement, governance and insight remains one of marketing’s biggest challenges. MediaSense’s specialist advisory and analytics teams empower the world’s leading brands to engineer greater productivity from their media investments and to design more agile and effective media operating models. The coming together of these two world-class media advisory businesses will give clients access to wider capabilities, media expertise, analytics and insight.

The move will see over 50 people from PwC joining MediaSense, including PwC Partner, Sam Tomlinson, who will join the MediaSense management team as Chief Client Officer.

Graham Brown, CEO MediaSense, commented: “This is an exciting development for MediaSense and an important step in our ambitious growth plans. The acquisition brings us a talented team with complementary skills, capabilities and experience, and an impressive portfolio of global clients. Uniting these two leading businesses under the MediaSense brand will further cement our position as the world’s foremost media advisory business.”

Sam Tomlinson, PwC UK Partner and Media Leader added: “We are very much looking forward to becoming part of MediaSense. Over a relatively short period they have become one of the preeminent and most respected operators in our field; we share the same values and have a common approach built to deliver exceptional service and value to our clients.”

Dan Adler, Partner at Apiary Capital said: “We backed MediaSense three years ago specifically to support the management team’s ambitious expansion plans, with this deal marking a major milestone on that journey.”