Connect provides communication and connectivity solutions to global enterprises.


As a trusted advisor, Connect draws on over 30 years of knowledge and experience to solve complex communications challenges in three areas: contact centres, unified communications and network services. Connect’s vendor-agnostic capability allows it to build bespoke solutions for its customers. The business is headquartered in London with operations in India, South Africa and North America. Connect was created from the merger of G3 Comms and Connect Managed Services (CMS) in July 2019. To date Connect has made five acquisitions, extending its technological capability and geographic reach.

The management team is led by CEO Adam Young, CFO Pete Francis and CTO Martin Cross. The Chair is Mark Thompson.

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Investment strategy

Apiary supported the primary buyout of G3 Comms with an acquisition-led investment thesis, promptly executing the transformational acquisition of CMS. Connect is well positioned to support its clients’ increasing reliance on communication, data proliferation and digital transformation. In addition, the fragmented market provides scope for further acquisitions.

Key details

Number of customers
Service levels
Investment date
March 2019
Technology Services
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"Apiary was highly instrumental in the creation of Connect. They are very supportive of our ambitious plans to leverage our unique capability set and well-invested managed services platform, as we build scale through acquisitions.”

Adam Young
Group CEO