First Intuition is a professional education provider specialising in accountancy training for professional services firms and corporates.


First Intuition is an award-winning professional education provider with expert tutors and exceptional pass rates. It offers a full range of accountancy training including AAT, CIMA, ACCA and ICAEW qualifications, and diplomas in partnership with the Chartered Management Institute (CMI). In April 2023, Apiary invested in First Intuition, which delivers training to over 5,000 students online and in classrooms in London, Birmingham, Manchester and Liverpool. Several franchisees deliver training in other regions of the UK.

First Intuition is led by CEO Martin Taylor, who joined the business in 2017.

First intuition class teaching

Investment strategy

Demand for accountancy training is robust given it provides an attractive career path. However, only a handful of training providers are capable at delivering both apprenticeships and commercial training at scale to the leading professional services firms and corporates. First Intuition has developed its regional network to become a national provider and its focus on building long-term relationships with its customers, and delivering excellent training and outcomes for students, has seen it increase its market share. Apiary’s investment will assist the business to grow its provision and make selected strategic acquisitions.

Key details

Number of students
Number of team members
Investment date
April 2023
Business Services, Education
First Intuition

It was very important to us to find an investment partner that had the right cultural match and appreciated that the values we have as an organisation are key to our success. We have a clear strategic plan and the management team have re-invested alongside Apiary so that we are fully aligned. The investment will allow us to grow our provision across the country and support our valued customer base.

Martin Taylor