MediaSense is the UK’s leading technology-enabled media advisor to many of the world’s largest companies and brands.


Leading global brands engage with MediaSense to become better and more efficient, to effect change or transformation, and to stay ahead of their competition. Through a combination of proprietary technology and unrivalled industry experience, the company builds high performance media models with clients that enable them to manage their media strategies and expenditure. Apiary’s investment is allowing the business to accelerate its ambitious growth plans, including further international expansion.

MediaSense is led by CEO Graham Brown and COO Andy Pearch. They are supported by David Rigby as Chair who has significant experience of working with private equity backed businesses.

MediaSense predictions

Investment strategy

MediaSense helps clients deal with an increasingly complex series of relationships between brands and their marketing agencies, allowing them to optimise budgets, improve media performance, protect brand reputation and deliver financial savings. These services are particularly relevant given the increasing proportion of digital marketing spend and the difficulty in tracking and auditing this spend through different parts of the supply chain.

Key details

Number of employees
Number of offices
Investment date
August 2021
Business Services
Visit Website

We are very proud of what we have accomplished over the last 12 years. To achieve our goals, we wanted to find a like-minded partner for the next phase of our development. I am delighted to say that in Apiary we have found a firm who is as excited about our future as we are.

Graham Brown
MediaSense, CEO and Co-Founder