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Apiary-backed Roar B2B acquires Environment Media Group

Apiary-backed Roar B2B, the events and media group, is pleased to announce it has acquired Environment Media Group (EMG), the UK’s leading specialist media and events business focused on the waste management and recycling sector. The acquisition of EMG combines Roar’s Recycling and Waste Management (RWM) trade show, with LetsRecycle, establishing Roar as the UK’s leading media partner in the environmental sector.

Through its website,, EMG provides topical news reports, legislative updates and a range of events for businesses, local authorities and community groups involved in recycling and waste management. Rob Mowat, who has led the company for 20 years, will be staying with the business and will head up Roar’s environmental media portfolio.

Commenting on the acquisition, Duncan Kirk, CEO of Roar said, “This acquisition represents a very exciting move for our business. We look forward to working with EMG to integrate our existing offerings and expand our capabilities going forward. Having admired and closely followed their progress, we are delighted to now be working with Rob and his team. Their knowledge and experience in the sector will be invaluable in realising our shared vision for the development and long-term growth of the business.”

“We are thrilled to be joining forces with Roar,” said Rob Mowat, Managing Director of EMG. “This transaction will allow us to continue growing our business alongside industry-leading RWM, to form the pre-eminent media partner to the environmental and waste management sector.”

Chris Heawood, Investment Manager at Apiary Capital, commented: “The addition of EMG further enhances Roar B2B’s position as the leading provider of insight and events to the environmental sector. Alongside Roar’s existing portfolio, the combined group will offer its stakeholders high quality, relevant and year-round information. Given the enlarged group’s heritage in the sector, it is well positioned to capitalise on the pent-up demand for market-leading content.”

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