Investment Strategy

Apiary partnered with TAG to drive an ambitious technology investment program, and to support a buy-and-build strategy. Since Apiary’s investment, TAG has opened offices in Leeds, Nashville and Miami to support its international growth, and has successfully acquired and integrated two US acquisitions that have further strengthened its global touring capability. 

Steve Barrass - CEO

“I am delighted to have such experienced and engaged investors supporting TAG. With our pace of change and growth, we need to be agile in our decision-making and Apiary has facilitated that.”

TAG Overview

TAG is the leading travel management provider to the global live music and entertainment touring industry. TAG works with tour managers to arrange complex, often global, travel itineraries for performing artists and their support teams and production crews. In addition, the company also serves the ‘high-touch’ segment of the corporate travel market, particularly the financial services and media sectors.  The group is headquartered in London, with more than 350 staff in 11 offices across four continents, including London, Los Angeles, New York, Singapore and Sydney.

The management team is led by travel industry veterans Steve Barrass (CEO), Jens Penny (CFO) and Terry Williamson (Chairman).

KEY DETAILS

HEADQUARTERS

London

STATUS

Current

INVESTMENT DATE

April 2018

SECTOR

Business Services

Number of staff

350

Number of offices

11

24/7

Support

Number of staff

Apiary Capital LLP

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Apiary Capital LLP is a Limited Liability Partnership registered in England and Wales, registered number OC417522. Apiary Capital LLP is authorised and regulated by the Financial Conduct Authority.

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