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TAG Travel Managment Provider


TAG is the leading travel management provider to the global live music and entertainment touring industry. TAG works with tour managers to arrange complex, often global, travel itineraries for performing artists and their support teams and production crews. In addition, the company also serves the ‘high-touch’ segment of the corporate travel market, particularly the financial services and media sectors.  The group is headquartered in London, with more than 350 staff in 11 offices across four continents, including London, Los Angeles, New York, Singapore and Sydney.

The management team is led by travel industry veterans Jens Penny (CEO) and Terry Williamson (Chairman).

Company website:

Investment Strategy

Apiary partnered with TAG to drive an ambitious technology investment program, and to support a buy-and-build strategy. Since Apiary’s investment, TAG has opened offices in Leeds, Nashville and Miami to support its international growth, and has successfully acquired and integrated two US acquisitions that have further strengthened its global touring capability. 

Jens Penny

“I am delighted to have such experienced and engaged investors supporting TAG. With our pace of change and growth, we need to be agile in our decision-making and Apiary has facilitated that.”

Key Details

Number of staff: 360

Number of offices: 11

Support 24/7



SECTOR: Business Services

STATUS: Current

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