60
Team members
London
Headquarters
Business Services
Sector
3
Global offices
May 2025
Investment date
Current
Status
Overview
PIO is a specialist performance marketing agency focused on optimising digital marketing spend for large pharma companies. Effective digital marketing strategies increase organic website traffic, as well as improving engagement with patients and healthcare professionals.
The organisation is led by founder and CEO Matt Lowe, and CCO Jason Brown.
Investment strategy
Digital marketing adoption across the pharma sector is growing but remains significantly behind other industries. PIO combines deep pharma expertise with best-in-class, tech-enabled SEO services, positioning PIO as one of the few scaled specialists in the sector. Apiary will support PIO’s management team to invest in people and technology as the company scales and accelerates its expansion across the US and Asia.
Investment Team
