Apiary Capital invests in MediaSense
Apiary Capital has completed an investment in MediaSense, the UK’s leading technology-enabled media advisor to many of the world’s largest companies and brands. Through a combination of proprietary technology and unrivalled industry experience, the company provides essential services to clients to enable them to manage their media strategies and expenditure. Apiary’s investment will allow the business to accelerate its ambitious expansion plans, particularly in Asia and the US.
MediaSense was established in 2009 and through significant investment in its team and technology platform, it has become an industry-leading advisor, currently managing over $15 billion of media expenditure on behalf of its clients. The global market for specialist media advisory services is estimated at £650m, with projected long-term growth of 8% p.a. This is driven by the continued increase in advertising, but more particularly by the greater share of this investment that is directed towards complex and dynamically evolving digital media – where MediaSense has a strong reputation and demonstrable expertise.
MediaSense’s highly experienced management team is led by industry pioneers Graham Brown (CEO) and Andy Pearch (COO). Prior to establishing MediaSense, Brown held a number of roles in advisory services and media buying and Pearch was Chief Executive of Billetts. Together with Managing Partner, Ryan Kangisser, they lead a proven team that has operated in the media advisory industry for many years, building a large roster of blue-chip clients and establishing a reputation for innovation. The company employs 70 staff in the UK, US and India.
Graham Brown, MediaSense CEO and Co-Founder said: “Thanks to our great team and loyal clients, we are very proud of what we have achieved over the last 12 years, but we remain ambitious and hungry for further expansion and growth: to achieve our goals, we wanted to find a like-minded partner for the next phase of our development. I am delighted to say that in Apiary we have found a firm who is as excited about our future as we are.”
“When we set up MediaSense we created a services and systems infrastructure to meet brands’ evolving requirements within the rapidly changing media ecosystem,” said Andy Pearch, MediaSense COO and Co-Founder. “Apiary’s investment increases our firepower to acquire new capabilities and resources, which will accelerate and further enhance our offering to clients.”
Dan Adler, Partner at Apiary Capital, commented: “We are delighted to be supporting Graham and Andy’s ambitious growth plans. MediaSense has developed a range of advisory services that are highly relevant to its client base as digitalisation and the need for insight become increasingly important. MediaSense is a high-quality business with clear strengths in innovation and outstanding client service, all underpinned by a strong culture. This is an excellent foundation on which to continue to build and develop the business.”