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Supporting management teams
to accelerate growth

A focused approach

Apiary Capital is a UK-based private equity firm specialising in supporting owner-managed businesses with proven business models and defensive characteristics that operate in the business, financial, technology, education and healthcare services sectors.

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Building for future success

As partners, we will be as passionate about your business as you are. We care deeply about creating a positive and sustainable future for all our investments and we want to see the companies we support continue to thrive long after our involvement.

Capital-led growth

Scaling our businesses through a buy-and-build strategy is core to our goal of building high quality, well-invested businesses with demonstrable long-term growth prospects.

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Our sector focus

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Throughout the business services sector, companies are increasingly benefitting from technological innovation and its impact on operational efficiency and customer service. We are attracted to those companies that provide essential or value-added services to their customers, thereby generating relationships with longevity. The companies we support all have the potential to become sizeable and distinctive operators in their markets.

 

Our investments range from companies in specialist travel services to outsourcing and compliance led services.

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Business Services

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The financial services sector is large and fragmented, with a regulatory regime that creates meaningful barriers to entry. However, friction and legacy systems are encouraging entrepreneurialism across the entire sector and creating exciting opportunities for investment.

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Our experience covers insurance broking and underwriting services, accountancy, corporate services, wealth management and service providers to financial institutions.

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Financial Services

Structural trends such as technological innovation, increasing complexity and a drive to outsourcing are creating opportunities for agile, forward thinking management teams to build long-term sustainable businesses.

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We have invested across the technology sector, with a particular interest in companies with outstanding customer service and differentiated propositions.

Technology Services

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Entrepreneurial activity in the education sector is flourishing. We have supported companies active in many different aspects of education, ranging from children’s nurseries, further and higher education, apprenticeships, professional education and commercial training.

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Apiary won the Education Investor of the Year Award in 2024.

Education

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Apiary’s investment experience includes medical devices, diagnostics, testing, clinical services, specialist social care services and behavioural support. We are interested in supporting service providers that work to alleviate pressure on the NHS, facilitate care in the community, and use technology to deliver better and more efficient outcomes.

Healthcare

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Responsible Partners

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We are committed to investing responsibly

We take the stewardship of a company's environmental, social and governance development as seriously as the company's strategy. As the first institutional investor, we proactively support our partner companies to put in place appropriate policies and procedures, alongside strengthening operational and management information systems and processes. We recognise that companies face different challenges and each requires a bespoke approach.

Our Responsible Investment Committee leads this work, focusing on continuous improvement through training and education, and consulting with experts. We aim to share best-practice across our portfolio, so that we constantly improve our performance as responsible investors.

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Apiary is a proud signatory to the United Nations Principles for Responsible Investment. Building long-term, sustainable businesses is fundamental to our ability to deliver outstanding returns for our investors​.

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Find out more about our approach to Responsible Investing

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"Ultimately, we are driven by doing the right thing for our partner companies, management teams and investors."

Mark Salter, Managing Partner

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Apiary Capital LLP
6 Warwick Street, London W1B 5LX
+44 (0) 203 034 7600
info@apiarycapital.com
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Apiary Capital LLP is incorporated as a Limited Liability Partnership in England and Wales under the partnership number OC417522 and is authorised and regulated by the Financial Conduct Authority under the reference number 790024.

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